Posted with permission, article and pictures, courtesy of University of Hawaii Manoa
HONOLULU – University of Hawai’i Athletics has partnered with two leading Name, Image, Likeness companies – The Brandr Group (TBG) and Icon Source – to help its student-athletes with group licensing and new endorsement opportunities.
UH and TBG have established a group licensing agreement that will enable Rainbow Warrior/Wahine student-athletes to profit off their NIL using the school’s official trademarks and logos. Through this program, fans will be able to purchase officially licensed UH merchandise including jerseys of their favorite Rainbow Warrior/Wahine student-athletes.
In addition, UH and Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, have announced the launch of Icon Suite, an innovative NIL tool for all Rainbow Warrior/Wahine student-athletes and community members.
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